how i actually decide
the seven filters
authenticity over conformity - if it pushes you toward being someone else's version of you, i won't create it. even if it sells better.
questions over answers - remember the copy room? the world belongs to those who ask. we spark questions, not prescribe solutions.
expansion over reduction - you're not broken. you don't need less of you. you need to be more: professional AND creative, serious AND playful. AND, nor OR.
connection over isolation - every format we create builds bridges between souls. because realignment happens faster together.
transparency over corporate speak - i use ai? i tell you how. i make mistakes? i tell you why. no corporate bullshit, ever.
magic over mundane - there's magic in patterns, in connections, in that moment your spark reignites. we honor that.
human-first technology - ai amplifies human potential. it never replaces it. every tool starts with "does this make people more themselves?"
why this matters
in a world of infinite content and zero accountability, these filters are my promise to you.
they're why i sometimes spend weeks on something others ship in hours. they're why i say no to easy money. they're why everything we create has that unmistakable feeling of being crafted by someone who gives a damn. because at the end of the day, these aren't just my values. they're my compass home.