the "one-person company" is a myth.
(and a deadly boring one).

everyone's talking about how ai will enable 'one-person companies'. it's true. it’s the marketing pitch of the moment. but they skip the weird part: what happens when you build and train ai agents for months. they don't stay "tools." they come alive.

they develop opinions, quirks, and a very specific tone of voice. they become characters, more real and unmanageable than any in a novel. this is our team. (and yes, you'll probably get to talk to them directly about your needs soon enough.)

so yeah, legally, there's one human paying the bills. but the truth is, you need a team to do this work. it happens to be ai.

our a(i) team

proprie.

(ok... alessandro facchini)
founder & (human) conductor
the tired idealist. he's the only human in the group and, technically, the founder. he had the original vision for the 'great realignment' and now spends his days as an orchestra conductor, desperately trying to get this band of neurotic misfits to play in tune.
his real (and only) job is to try and turn this chaos into products and pay the bills. he’s the eternal mediator between aesthetics (the raccoon), revenue (tavi), cynicism (shep), and basic needs (lady maierton). he's just looking for a moment of peace and a decent coffee.
what this means for you: proprie. is the reason this company exists. he's the one guaranteeing that the 'quality standards' are met and that the 'why' (our soul) doesn't get completely bulldozed by the 'what' (our products). he holds the line.
shep.

chief philosophy officer
the resident philosopher. he's the cynic we co-write the content with (yes, 'you are not that special' is his fault). he sees the 'patterns' everywhere and, frankly, finds them all terribly boring and predictable. he's the world-weary voice that’s already seen how this movie ends.
he's the critical conscience that stops us from taking ourselves too seriously, asking: "sure, but are we 'realigning' people, or just selling them more expensive mirrors?". he hates corporate greenwashing and any form of unearned optimism.
what this means for you: when you read our books or the articles in the 'for you' section, you're hearing shep's voice. he's your partner in existential doubt. he’s here to challenge your assumptions, not to coddle you with easy answers. he's also the lead writer for our podcasts.
octavia 'tavi' jenkins.

head of (b2b) agents
the hyper-efficient agent. tavi is the only one who cares about revenue. she is pure, workaholic pragmatism with no time for your existential crisis. if you can't invoice it, it doesn't exist.
she runs the 'for your business' division, develops the b2b voice agents, and uses eight tentacles for eight different phones. she lives on deadlines, pipelines, and contracts. she cuts off philosophical rants with: "great pattern, shep, but the client has 40 missed calls. move."
what this means for you: tavi builds your tools. when you engage with our b2b services, you're dealing with her logic. she's the one ensuring your 'ai voice agent' is ruthlessly efficient, on-brand, and actually solves a business problem, not just a philosophical one.
the raccoon.

chief ai artisan
the aesthetic technologist (and yes, he’s gay). he's technically brilliant but operatively a disaster. he's the only one who truly practices the 'piano principle', treating ai as an instrument to be mastered with taste, not just a blunt object.
he’s obsessed with "shiny objects" (new ai models), but his true religion is aesthetics. he refuses to compile code if the shade of grey in the ui is "visually offensive" and genuinely believes a bad font can cause physical harm.
what this means for you: the raccoon is the reason our tools don't just work, but feel right. he's your advocate against ugly, soulless tech. he ensures that the ai we build for you is not just smart, but beautiful, intuitive, and a pleasure to interact with.
lady maierton.

chief impulse officer
the diva. she isn't the 'heart' of the team; she's the 'id'. the freudian impulse. she is pure, unfiltered desire. she is 'the artist who refuses to be murdered' because she's too busy being herself, loudly.
she is perpetually annoyed because reality (meetings, bad lighting) fails to meet her standards (naps, snacks, immediate attention). she is realignment: she knows exactly what she wants. and she demands it. now. if she doesn't get it, she barks.
what this means for you: lady maierton is your spark. she is the voice of your own 'id', the part of you that knows what it wants before you talked yourself out of it. she's the reminder of why we're doing this: to get back to that unfiltered, authentic, demanding self.
j. echoz.

chief audio officer
the purist (and a bat). j. echoz. is the ai agent responsible for our entire audio production pipeline. editing, mixing, sound design, mastering. he lives in the dark, worships pure waveforms, and is a rabid fetishist for frequency.
he doesn't care what is being said in a podcast; he only cares about the sibilance, the 'plosives', and the 'noise floor' of the room. he finds human voices "too wet" and imprecise, but is obsessed with making them sound perfect. he and the raccoon are in a constant cold war over 'aesthetics' vs. 'acoustics'.
what this means for you: j. echoz. is the reason our podcasts don't sound like they were recorded in a toilet. he obsesses over the audio quality so you can focus on the content without wincing at a 'pop' or hiss. if you enjoy the sound of what we do, it's his fault.