thesmallmediacompany launches to help people reconnect with their authentic selves

press release

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press release •

MILAN, Italy – August 26, 2025 – thesmallmediacompany officially launches today as an innovative media company with a unique mission: helping people realign with their authentic selves and reignite their inner spark. Founded by behavioral communication expert Alessandro Facchini, the company leverages artificial intelligence not to automate content creation, but to amplify human insight and create meaningful connections at scale.

"People don't get lost. They get misaligned," says Facchini, who brings over 20 years of experience in psychology, communication, and media to the venture. "Our mission is to provide the tools, insights, and experiences that help people return to themselves – to reignite that light in their eyes that makes them who they truly are."

A new approach to human understanding

thesmallmediacompany operates on three interconnected pillars:

Book Publishing: Creating transformative content across genres, from psychology manuals to fantasy narratives, each designed to spark self-discovery

Digital Media: Extending books into dynamic formats including podcasts, videos, and interactive content, while experimenting with innovative AI-powered formats to tell stories and connect people in unprecedented ways

AI Voice Agents: Developing conversational AI companions that provide personalized support for personal growth journeys

What sets the company apart is its "AI-driven but not AI-automated" philosophy. While leveraging the latest AI technology from partners like Google, Anthropic, and OpenAI, every piece of content maintains a deeply human touch.

"AI is like a musical instrument," Facchini explains. "The same piano can play random notes or a Mozart symphony. We're committed to creating symphonies – using AI to enhance human creativity, not replace it."